Production of Swissness
Since its founding in 1291Many lucrative business opportunities derive from Switzerland's ancient traditions. With manual dexterity and an iron will for absolute precision, masters of their craft and specialist companies produce coveted quality products – high-touch brands with Swissness and Swiss design in special manufactories.
After Shanghai and Paris, Lucerne generates the world's third-largest sales turnover in the watch and jewellery industry. The city is known for its high quality of life and as a location for domestic insurance companies, service-oriented financial institutions, innovative pharmaceutical companies, specialist companies in the creative industries, universities, federal courts and powerful service providers in different industries.